Paris, TN - December 3, 2025 - Rose Owens calls herself the “Appreciation Ambassador,” and it’s a title that didn’t come lightly. The founder of Appreciation Power says the journey began in 2020, during one of the most uncertain times of her life—when a Covid-19 diagnosis left her temporarily hospitalized.
"I used gratitude," explained Owens. "I appreciated the doctors. I appreciated the nurses, the technicians, and even the custodian. Using appreciation authentically, I think, healed me. I mean I had the same medicine that everyone else had but it was really genuine. Living through that, I thought maybe that was what God wanted me to do—teach appreciation."
Since then, she’s been leading workshops, training sessions, and creating tools that help others tap into the healing, connecting, and motivating power of gratitude. One of her most well-known products is the Gratitude Bracelet.
"I used [the gratitude bracelet] for a year and a half before I really told anybody about it and it really changed my life. That's why I talk about gratitude. That's why I teach gratitude. It heals you. It brings you joy. And if you are an employer, it brings you profit. I just keep moving along. I don't have it all figured out. I just started this business established in Jan 2025. It's challenging and it's risky, but I enjoy it."
Now operating her home-based business full-time, Owens says she has big dreams of expanding across the region—partnering with Chambers of Commerce to host training sessions and bring her growing product line to more people.
Her products include the One Good Thing Pen, which comes with a 21-day tracker to help users build the habit of daily gratitude.
"It comes with a sheet of paper and 21 days listed on it. With this pen, you write down, at the end of the day, one good thing that happened that reinforces you being conscious and present to gratitude and one good thing that happened. And then you get to read back over it."
She also offers Daily Dose of Gratitude Keyrings, encouraging people to list five things they’re thankful for—even in difficult moments—as well as Gratitude Rocks to keep close as a physical reminder to give thanks.
Newer additions include Gratitude Journals, perfect for capturing those meaningful moments as they happen.
For employers, Owens has created a team-building experience using Gratitude Jars—a simple but powerful exercise where employees write notes of thanks to one another and read them aloud at the end of the week.
She’s also started Gratitude Gatherings—interactive sessions like “Lunch and Learns,” church workshops, and hands-on classes where participants learn to make their own gratitude bracelets while brainstorming ways to improve employee appreciation.
She says it’s not about the product—it's about the experience.
"Training and products are special and it's all about the experience because that's what appreciation is...it's all about the experience. We want to add value to our customers' lives. We want to have them feel and experience the joy and power of appreciation. It's not conceptual, it's really practicing it."
Whether she’s leading a church workshop or consulting with companies on culture, Owens stays grounded in her purpose.
"My mission is to impact our customers' lives with joy, abundance, health, connection and profit. I really want this to be real for them. My mission is to change the world through appreciation and gratitude one person at a time."
Learn more at appreciationpower.com.
About The Mill Workspace: The Mill Workspace, a DBA of Northwest Tennessee Entrepreneurship, Inc. is a nonprofit 501(c)3 entrepreneur center located in Dyersburg, TN and focused on serving entrepreneurs in the nine counties of Northwest Tennessee. They help businesses through one-on-one counseling, workshops, and multi-week programs all designed to help businesses in the region start up and grow.
Programs at The Mill are funded in part by a grant from LaunchTN.
